David Cordner Photography

In Conclusion…

January 4, 2019
In conclusion 2018

5 things I learnt from 2018

The world is changing at an ever faster rate: As a photographer and business person I always need to adapt, learn, try new things and move forward while never losing sight of what is important to me.

Social media: the hyper reality that is now social media, it’s all about the perfect lives of perfect people in a perfect world. I guess that lets me stand out as imperfect.

I still exercise despite the dread. I know there are people out there that love to feel the burn and the high of a good workout, sadly I’m not one. It’s a chore that has to be done, like unpacking the dishwasher or driving in rush hour when you’d rather be at home with your feet up and a coffee. Though it allegedly keeps me healthy so the trade-off is worth it. Sometimes we have to do things we don’t like for the greater good.

Photography is still only a small part of being a photographer. Taking pictures is a small part of what I do, maybe just 10%, the rest is marketing, finance, meetings, answering emails, answering calls, education, website maintenance, travelling, reccing new locations, pre-production, post-production, making calls, quoting for jobs the list goes on. Being your own boss is much tougher than you think, but I wouldn’t have it any other way.

Mastering your craft: I’m not entirely sure there’s such a thing as mastering your craft, you may be great at aspects of it, even world renowned in your chosen discipline, but an infinitesimally small percentage of us actual master our chosen field! Of course there are those who proclaim to be masters, they’re usually best left to their own devices. However, none of this should stop us from being better tomorrow than we are today.

Bonus sixth: I also learnt that of course none of this is new, wash rinse and repeat.