What Does a Commercial Photographer Do?
Corporate / Commercial Portrait of Connect Health Cares in uniform
Commercial photography or business photography if you like, covers many aspects of photography that any business may require to successfully market themselves. Commercial photography is everywhere we look, car brochures, product launches, advertising, magazines, the food packaging in supermarkets, websites, branding on the sides of lorries, the side of a bus telling you to go see the next blockbuster movie, annual reports, it’s pretty much an endless list. The one thing they all have in common is visual impact; a way of grabbing the intended audiences attention. Careful planning is needed to ensure the content of the images match your brand values and personality. While commercial photography is a broad term it contains specific categories.
Architecture photography / interior photography : useful to architects, interior designers, hoteliers, estate agents, etc.
Industrial photography : useful to engineering companies, manufacturers, factories, high-tech start-ups, etc.
Product photography : useful for product brochures, online and off-line marketing, product launches, etc.
Food photography : useful for produce / product packaging, store display, online and off-line marketing, making us break our New Year's resolutions etc.
Corporate Portrait photography : Useful for CEO/Director profiles in magazines or online articles where you control the narrative, headshots for ‘meet the team’ page on your website, PR and editorial articles, tenders and bids, etc.
Industrial Photography | Harland & Wolff Shipyard Belfast
A great commercial photographer can bring a lot of value and knowledge to a project; they understand business, people, marketing strategies and how to achieve the best possible outcome for your brief. Of course, the more you work with a photographer, the better and easier this process becomes. For instance it’s better to have a shoot list prepared in advance, shared and discussed with the photographer rather than relying on the scattergun approach.
Interior Photography | Luxury bedroom Manor House Hotel Enniskillen
Of course investing in quality commercial photographer shows your commitment to your business, it’s a differentiator and can leave a lasting impression on your clients.
